Marketing Manager

  • Marketing
  • Tel Aviv, Israel

Marketing Manager

Job description

Zotapay is a world-standard financial technology company connected to more than 1000 financial institutions and banks around the world, active in 150 countries globally and with 6 regional headquarters. We assist and support online companies with a wide range of Alternative Payment Methods that suit their specific needs and those of their customers, regardless of their location.

We are seeking an experienced, innovative and results driven Marketing Manager to join us in our Tel Aviv headquarters. 

As Marketing Manager, you will apply your expert marketing skills with a talented team to grow our business, optimise marketing strategies and  manage the departments budget and projects.

What will you be doing?

  • ​​Generate new business leads across multiple platforms.

  • Conceptualise and manage multichannel campaigns across the prospect lifecycle, ensuring clear alignment of communication and messaging across all channels. 

  • Create, monitor, and optimise existing advertising PPC campaigns across different platforms.

  • Work and monitor SEO and other marketing service providers.

  • Gather market insights to inform outreach strategies, increase conversions, and generate qualified leads for the Sales and Business Development teams.

  • Ongoing measurement and optimisation based on relevant business KPIs.

  • Update and monitor company marketing material (sales decks, one-pagers, brochures, white-papers, banners, videos, etc.)

  • Website maintenance: regular blog updates etc.

Job requirements

  • 3+ years of proven experience in a global B2B marketing position with hands on know-how executing multi-channel campaigns. 

  • You have worked with various platforms, CRMs (Salesforce) and digital marketing platforms (e.g. Google Analytics, Google AdWords, Facebook Adverts Manager), blogging platforms (e.g. Wordpress etc.).

  • Strategic mindset: ability to understand program goals and KPI's and craft marketing initiatives that deliver. 

  • Fluent verbal and written English communication skills across all mediums.

  • Project management skills with the capacity to manage competing priorities, maintain attention to detail and to meet deadlines. 

  • Knowledge of growth strategy and a goal orientated vision for the future. 

  • Superb leadership and collaboration abilities, strong organisational skills. 

  • Creative eye, not afraid to bring new ideas to management.

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