Marketing Manager

  • Marketing
  • Tel Aviv, Israel

Marketing Manager

Job description

Zotapay is a world-standard financial technology company connected to more than 1000 financial institutions and banks around the world, active in 150 countries globally and with 6 regional headquarters. We assist and support online companies with a wide range of Alternative Payment Methods that suit their specific needs and those of their customers, regardless of their location.

We are seeking an innovative Marketing Manager to promote our company's brand and services. In this role, you will be optimising our marketing strategies, and managing the marketing department's budget and projects.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

What will you be doing?

  • ​​Generate new business leads across different platforms.

  • Social networks communication and maintenance: regularly post articles on social media including LinkedIn, Facebook, and Twitter.

  • Develop affiliate networks: look for affiliates, onboard affiliates, daily communication, etc.

  • Continuously update company marketing material (sales decks, one-pagers, brochures, white-papers, banners, videos, etc.)

  • Create, monitor, and optimise existing advertising PPC campaigns on different platforms.

  • Work with SEO and other marketing service providers, monitor their work based on set targets.

  • Research and analysing key words, market trends and competitors’ marketing activities.

  • Ongoing measurement and optimisation based on relevant business KPIs.

  • Website maintenance: regular blog updates etc.

Job requirements

  • 3+ years of proven experience managing marketing databases and leading marketing strategies. Preferable experience- working for a brand that does in-house digital marketing.

  • Excellent verbal and written English communication skills.

  • Superb leadership, communication and collaboration abilities.

  • Experience with marketing software and tools: Salesforce, Wordpress, Datorama, Google Analytics etc.

  • Creative eye, not afraid to throw out new ideas to management.