Marketing Project Manager (Sofia)

Location: Sofia, Bulgaria

We are:

Zotapay is a payment gateway technology hub, serving as a one-stop-shop for online businesses, enabling them to accept payments from anyone, anywhere. We are connected to over 1000 financial institutions worldwide, allowing us to centralize a range of global and local payment methods, on one payment page.

About the opportunity:

We are looking for a Marketing Project Manager to join our team and drive the success of our marketing initiatives, particularly in the realm of project marketing.

This role involves close collaboration with our Marketing Manager, Content Writer, Video Editor, Designers, and Developers Team, contributing ideas for projects, content, designs, landing pages, and strategies centered around showcasing our products effectively.

What you will do:

As a key member of our Marketing Team, you will be responsible for the following:

• Working closely with cross-functional teams to create compelling product-focused content and manage its distribution. This includes social media content, presentations, PDFs, design creatives, and written content.

• Overseeing tasks related to marketing campaigns and dev boards in the task management system Jira.

• Generate regular reports on the performance and engagement metrics of marketing campaigns, utilizing insights to assess converted leads, CTR, open rates, and other KPIs.

• Create and distribute informative internal and external emails, newsletters, and announcements.

• Initiating and overseeing A/B tests to optimize website performance, analyzing data to refine user experiences, website content, layout, and design for maximum impact.

• Leading the design of visuals and effective landing pages, ensuring seamless integration with ongoing marketing campaigns or user needs.

• Proactively propose ways to enhance the user journey by constantly refining website elements based on data-driven insights and best practices in the digital landscape.

• Breaking down complex product marketing goals into actionable tasks that align with the development timeline and strategic priorities.

• Aligning stakeholders with visions for various projects.

Requirements:

• A degree in Marketing, Project Management, Business Development, or a related field.

• Proven experience in project or product management related to marketing needs.

• Creativity and close attention to detail.

• Strong analytical skills with the ability to interpret and draw insights from performance data.

• Proficiency in collaboration and project management tools.

• Excellent organizational and time management skills to handle multiple projects and meet deadlines.

• Excellent written and verbal communication skills in Business English.

Our ideal candidate is a self-starter who is passionate about managing product-focused projects related to marketing needs and is able to think creatively and strategically to drive results. If you are looking for a challenging and rewarding role in a dynamic environment, we want to hear from you!

Must-have skills:

• Fundamental knowledge of digital marketing

• Social media management

• Email marketing for B2B

• GA4 and other data analytics tools

• Basic SEO knowledge

• Understanding of UX & UI design principles
  

Technologies that you will be working with:

• WordPress

• Salesforce

• Pardot

• Sprout Social

• Google Workspace

• GA4 and Tag Manager

• Jira & Confluence

• HotJar

• Semrush

• Lucid Chart

What happens after you apply?

Once we have reviewed your CV, we will be in touch to share the next steps in the process. Please note that approved candidates will also receive tasks that align with the role's responsibilities as part of our comprehensive evaluation.