Digital Marketing Specialist

  • Marketing
  • Sofia, Bulgaria

Digital Marketing Specialist

Job description

We are:

Zotapay is a payment gateway technology hub, serving as a one-stop-shop for online businesses, enabling them to accept payments from anyone, anywhere. We are connected to over 1000 financial institutions worldwide, allowing us to centralize a range of global and local payment methods, on one payment page.

About the opportunity:

We are looking for a Digital Marketing Specialist to join our team and help drive the success of our Marketing efforts. This role involves working closely with our Marketing Manager, Content Writer, Video Editor, Technical Project Manager, Designers, and Leadership Team, to contribute ideas for projects, content, and designs.

What you will do:

As a key member of our Marketing Team, you will be responsible for the following:

  • Managing our Email Marketing efforts, including creating and executing email campaigns, and analyzing performance data

  • Managing our social media platforms, including planning and executing organic and paid social media campaigns

  • Monitoring and analyzing social media metrics to measure the effectiveness of campaigns, and adjust strategies accordingly

  • Supporting our Marketing Manager and Team with projects and tasks to ensure the smooth functioning of our Marketing activities

  • Developing Marketing campaigns and conversion funnels

  • Staying up-to-date with the latest trends and best practices in Social Media Marketing, and recommending new strategies and tactics to improve performance.

Job requirements

Our ideal candidate is a self-starter who is passionate about Digital Marketing and is able to think creatively and strategically to drive results. If you are looking for a challenging and rewarding role in a fast-paced, dynamic environment, we want to hear from you! Must have:

  • Knowledge of various social media platforms and their best practices, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube

  • Knowledge of Google Analytics

  • Ability to work well in a team environment and effectively communicate with team members

Additional skills and experience (considered a plus):

  • Experience with B2B Digital Marketing

  • Knowledge of SEO principles

  • Experience with Google Ads

  • Experience with Google Tag Manager

  • Experience with A/B testing

  • Knowledge of Artificial Intelligence and how to optimize the use of AI tools to assist with Marketing goals and responsibilities

Technologies that you will be working with:

  • WordPress

  • Salesforce

  • Google Workspace

  • Analytics and Tag Manager

  • Jira

  • HotJar and others

What happens after you apply?

Our HR team is invested in creating the best candidate experience possible, so we will be in touch regarding any next steps once we have reviewed your CV.